How We Generated 410% More Leads for A Texas PI Firm
A Texas personal injury firm was losing high-intent traffic to larger competitors. We rebuilt their SEO from the ground up and delivered 410% more qualified leads in under 12 months.
Low Rankings
Stuck on page 3–4 for all PI keywords
Low Traffic
Only 190 monthly organic visitors
Low Leads
Less than 4 organic leads per month
The Client
A mid-sized personal injury firm in Dallas, Texas, specializing in auto accidents, slip and falls, and workplace injuries. Despite 12 years of practice, they were nearly invisible online and losing high-intent traffic to larger competitors every day.
The Challenge
The Texas PI market is one of the most competitive SEO environments in the country. High-value keywords carry enormous search volumes and brutal competition. The firm had thin content, poor local citations, and a website that failed every core web vitals benchmark.
Our Strategy
We built a focused strategy around the levers that would move the needle fastest for this client, combining technical fixes, content, and authority-building into one coordinated plan.
- Conducted a full technical SEO audit and resolved 47 crawl errors
- Rebuilt site architecture around practice area content hubs
- Created 38 in-depth legal content pages targeting long-tail PI queries
- Fixed Core Web Vitals — achieving top scores across LCP, FID, and CLS
- Built 120+ high-authority citations and legal directory listings
- Launched a Google Business Profile optimization campaign across Dallas
The Results
The work paid off. Here's a look at the measurable impact delivered across the client's core metrics.
- +410%Qualified Leads
- +558%Organic Traffic
- 23Keywords in Top 3
- -71%Cost Per Lead
In under a year, this firm transformed from a digital afterthought into the dominant personal injury brand across their target Dallas zip codes. Organic now accounts for 68% of all new case inquiries.
What The Client Said
“In competitive Texas PI markets, we had tried everything. Page Authority Pro cracked the code on local SEO and gave us more qualified leads than we could handle. Worth every penny.”
— Founding Partner, Texas Personal Injury Law Firm
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