Case Study: 300% More Leads for a Personal Injury Law Firm
How we helped a personal injury law firm triple their organic traffic, cut their cost per lead by 67%, and consistently generate 28 qualified leads per month in 12 months.
When a personal injury law firm came to us, they were spending thousands on Google Ads with minimal results and barely ranking on the first page for any of their target keywords. Twelve months later, their organic traffic had tripled and their cost per qualified lead had dropped by 67%.
The Starting Point: A Broken Digital Presence
Our initial audit revealed three critical problems that were undermining their online performance: a slow website, no local SEO strategy, and ad campaigns targeting the wrong keywords with no negative keyword lists.
- Page load time: 8.2 seconds (industry benchmark is under 3 seconds)
- Google Business Profile with outdated information and no photo uploads
- Google Ads spending ,200/month with only 11 tracked conversions
The 90-Day Action Plan
We focused on the highest-impact changes first: technical SEO, Google Business Profile optimization, and restructuring the Google Ads account with proper conversion tracking.
- Rebuilt website on a performance-optimized stack - page speed improved to 1.8s
- Optimized GBP, uploaded 40 photos, implemented a review acquisition system
- Rebuilt Google Ads account with tightly themed ad groups and call tracking
Results After 12 Months
- 300% increase in organic traffic from search engines
- 67% reduction in cost per qualified lead from Google Ads
- From page 3 to position 1-3 for all target practice area keywords
- Average of 28 qualified leads per month vs 9 when they started
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